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Project Specialist CRM Email Marketing|
Nintendo of America Inc.
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.
Qualifications & Requirements
- The Project
Specialist, CRM & Email Marketing will be responsible for executing email
marketing campaigns focused on customer lifecycle, mobile games, and welcome
series from creative approvals through deployment.
- Drive the execution of
one-off and automated, targeted and personalized marketing strategies to
engage Nintendo customers beyond purchase.
- Execute creative
updates based on strategy from business stakeholders on all emails related
to mobile games.
- Author creative briefs
that lay out direction for designers, copywriters and vendors about the
key campaign message & strategies created by the Email Leads and/or
- Shephard projects,
including requests to send survey emails, through multiple rounds of
creative approvals and reviews by internal and external stakeholders.
- Ensure all projects
are delivered on-time, within scope and within budget.
- Coordinate with
internal resources and third parties/vendors to ensure the flawless
execution of campaigns.
- Implement a/b testing
procedures on campaigns as directed by Email Lead and/or Email Manager.
- Work extensively with Email
and Loyalty peers to ensure that the development of campaigns and
targeting specs within the email tool are built to campaign specifications
created by Email Lead or Email Manager, that campaign builds are error-free,
and accurate reporting is in place. Experience with ESP tools preferred.
- Lead monthly review of automated campaigns
to ensure continued relevancy; identify areas for optimization and work with
Campaign Leads to schedule and execute these changes.
- Create and maintain
comprehensive sets of campaign documentation repositories.
- Identify and implement process
improvements for CRM activity and lead adoption of new protocol. Improvements
to improve quality, reduce campaign cycle time, increase output, improve
documentation, and improve overall team operations.
- Assist in campaign builds and/or
QA in our CRM ESP as needed, as backup to Email Coordinator.
- Ensure email campaigns
comply with COPPA, ESRB, and SPAM regulations at time of deployment.
SUMMARY OF REQUIREMENTS
- Five years of
experience in marketing.
- 1 year of email
marketing and CRM.
- Exceptional project
management and organizational skills, with an unparalleled attention to
detail a must
- Experience executing
on email marketing campaigns that drive consumer response.
- Passion for video
games/Nintendo a plus
individual with reliable means of staying organized and on schedule.
interpersonal skills; able to effectively work cross-functionally with
strong verbal and written communication skills; experience working with
external vendors preferred.
- Proficiency with HTML,
and JIRA required.
- Familiarity with
COPPA, ESRB, and SPAM regulations preferred
degree or equivalent
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