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Job Title: Digital Marketing Specialist - Social
Company Name: Noodle
Location: Remote, NY United States
Position Type: Full Time
Post Date: 03/02/2021
Expire Date: 05/02/2021
Job Categories: Advertising/Marketing/Public Relations
Job Description
Digital Marketing Specialist - Social
Noodle is looking for a paid media specialist who will work with our conversion rate optimization and marketing analytics specialists in an effort to find high-quality prospective students who will enroll in an online degree program at increasingly higher rates. You’ll LOVE this job if you have an interest in both the art and science of marketing, you love higher education, exhibit strong math and analytics skills, comfortable with a fast-paced environment, and ultimately push the boundaries of what is possible to produce high-quality outcomes for clients.
As our Digital Marketing Specialist you will:

Manage day-to-day bid management and media campaigns across a diverse portfolio of universities and programs across pay-per-click media channels including Google, Bing, Facebook, LinkedIn, Twitter, and all PPC based affiliate channels. Focus will be primarily on social platforms, but understanding of search platforms will help with cross team collaboration on programs
Monitor campaign management of paid search and social campaigns, including monitoring account and campaign performance; troubleshooting issues; and evaluating new opportunities and potential risks
Execute bid changes based on pacing and performance
Perform audience research to develop new campaign ideas for PPC channels, with an emphasis on testing at the intersections of audience, keywords and creative
Develop and execute testing strategies for creative testing across all advertising platforms
Set performance goals in platforms and optimize using both first- and third-party data available through the ad platforms, Google Analytics, and CRM data
Communicate to a diverse set of stakeholders, both Noodle Shoppe, Noodle Partners marketing, ops, and external university partners
Develop innovative strategies to increase prospective student volume, decrease cost of acquisition, and succeed in a competitive marketplace
Have a constant awareness of KPIs related to your portfolio’s performance from top-to-bottom with an understanding of how your PPC tactics impact the ecosystem
Use full funnel conversion data to improve campaign performance, including landing page conversion and engagement metrics, application starts and completes, and enrollment data
Qualifications & Requirements
You have:

A Bachelor’s degree
4+ years of experience in paid media buying for direct-response marketing
Experience in a higher education media buying or search engine marketing
Demonstrated hands on-experience with Google Ads, Bing Ads Facebook Ads, LinkedIn Ads, and Twitter are required
Expertise in Google Analytics and Google Tag Manager
Expertise in ad tracking, pixel management, and URL parameterization
Experience using Advertising Studio (SFMC) and AdStage
Can communicate effectively and concisely through email/Slack, in-person, and presentations
Ability to challenge people while maintaining trust. We will need to influence our university partners to test new content, creative, and experiments at scale
Relentless in staying ahead of the curve on new strategies, advertising channels, conversion optimization techniques, and experimentation best practices
Experience utilizing Tableau for building reports and visual analytics
The ability to build strong QA processes before turning the landing page and organic tests. Displaying the correct information to the correct individuals at the right time is an absolute imperative
A keen — unbreakable — attention to detail. You will be overseeing much of the up-funnel marketing campaigns for some of the world’s most recognizable and valuable brands. Ensuring that this trust is unbroken is a critical part of your success in this role

Noodle Benefits

Work from our beautiful New York office! OR Work from the comfort of your home office!
Competitive salary, 401K + match, bonus, and equity
Mac or PC? You decide
Our insurance offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
Pre-tax commuter benefits
Paid vacation and sick days
Wellness Programs
Yearly education stipend for lifelong learning
Maternity / Paternity benefits

Noodle is committed to creating a welcoming and inclusive workplace for everyone. We value and celebrate our differences because those differences are what make our team shine. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes us stronger as a whole. We are proud to be an equal opportunity workplace.

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Contact Information
Company Name: Noodle
Contact Email:cataylor@noodle.com
Company Description:
Online education is no longer a novel or niche idea. It is the fastest-growing segment in higher education, accounting for 20% of all enrollees and 35% of graduate-level certificates and degrees. It's also getting increasingly competitive, as more and better programs are launched each semester. Universities need to go online quickly, economically, and elegantly, creating programs that students can't wait to tell their friends about and that their professors want to teach. Noodle helps universities bring programs online with flexibility, transparency, alignment, efficiency, and joy. That's why more top universities chose us last year than all other online program managers combined. We are a passionate team of technologists, educators, and experts. Online learning has the potential to transform higher education; if you’re interested in being part of that journey, keep reading!
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