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Job Title: Director, Marketing PTSD Launch Lead
Location: Princeton, NJ United States
Position Type: Full Time
Post Date: 09/16/2021
Expire Date: 11/16/2021
Job Categories: Healthcare, Other
Job Description
Director, Marketing PTSD Launch Lead
Job Description

The PTSD Indication Launch Lead will lead the commercialization of a major new indication for a flagship brand in the U.S. market. The core responsibility of this role is to deliver a successful launch that results in significant contribution to overall brand growth and lead
commercial team members responsible for HCP/PME/Consumer marketing. This position will report to Senior Director/Brand Lead.

Key Responsibilities

Overall strategic direction for the PTSD indication launch, execution, as well as managing performance post-launch

Work closely with Senior Director/Brand Lead and key members of the base business to integrate the strategy with the base indications to ensure the maximal success of overall business

Work closely on all strategic and tactical activities in close coordination and alignment with alliance partner

Lead relevant team members responsible for HCP/PME/Consumer marketing to oversee the development of the HCP/Consumer PTSD strategy, promotional plans, and campaigns and set the promotional direction for brand and sales

Collaborate with sales leadership to design sales force structure that supports successful indication launch and growth; provide a clear strategic direction to the field

Lead other functional teams and strategic partners (e.g. agencies, alliance organizations) to ensure cooperation, shared responsibility in commercialization activities and ultimately in business performance

Work with business analytics and market research to identify key insights and track and manage brand performance

Oversee the development of pre-launch disease education/market-shaping initiatives across HCPs and consumers

Develop a business case for a Direct to consumer campaign, working in close coordination with base business consumer lead, and, if positive, work towards relevant activities to ensure successful OPDP clearance
Qualifications & Requirements

MBA or other relevant graduate or post-graduate degree

10+ years in marketing and/or selling pharmaceutical products

Strong strategic skill sets including effectiveness in identifying and addressing major strategic challenges (e.g., competition) and the ability to navigate complex market environments

Brand marketing experience, including identifying market and customer needs, building strategic and tactical plans and brand promotions

Demonstrated ability to lead matrix teams and deliver strong results

Strong influencing and negotiation skills

Demonstrated business acumen

Ability to respond effectively to multiple priorities and tight timelines

Sense of urgency and adept at balancing short- and long-term priorities and manage multiple priorities effectively

Alliance partnership experience

Previous experience managing direct reports

Up to 20% travel is required*, based upon business needs.
* Currently no travel due to COVID-19


Prior experience with successfully launching a brand
(s) and/or an indication (s)

Experience/knowledge of CNS Space

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka.

Disclaimer: This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.

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