SUMMARY

Digital Analytics Specialist is responsible for conducting analysis using eCommerce sales, digital customer engagement data, market share, etc. and producing actionable recommendations based on analysis.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to: 

• Performs analysis on sales trends by category, customer purchasing behavior, promotion effectiveness
• Partners closely with Site Merchandising and Omni Program teams to conduct analysis to answer key business questions
• Analyzes key sales drivers and uncovers root cause of sales performance for assigned category
• Makes recommendations for business actions based on analysis conducted
• Analyzes digital KPIs to identify performance trends and opportunities, execute strategies to drive sales
• Makes linkages across several KPIs (e.g., sales, traffic, customer) to provide holistic analysis of the assigned category
• Helps build daily and weekly sales forecasts based on trends and initiatives; Measures performance vs. forecast
• Ensures that tactics and plans meet financial targets and customer expectations
• Socializes data across the organization to make recommendations that help enhance the omni experience and drive business results
• Creates daily, weekly, monthly sales reporting to summarize business performance
• Provides subject matter expertise on key digital initiatives, programs, and testing         

 

KEY COMPETENCIES attributed to driving service include, but are not limited to the following:

 

Knowledge, Skills, and Abilities

• Strong problem solving and analytical skills
• Excellent time management, multi-tasking, and organizational skills
• High degree of internet savvy, with a curiosity and enthusiasm for digital trends
• Excellent problem solving skills – able to identify, analyze and propose solutions to various technical and business issues
• Demonstrated ability to work in a fast-paced, “self-starter” environment serving as a catalyst for change and managing multiple work streams simultaneously
• Exhibit professional initiative and entrepreneurial drive                                            

 

Education and/or Experience

• Bachelors degree in Business, Merchandising, Marketing, Finance, Engineering or equivalent work experience
• 1 year of experience in Digital
• 1 year of experience utilizing online analytics to optimize sales and customer experience

 

Technical Skills

• Familiarity with enterprise data warehouses and digital data sources (e.g., Google Analytics, Adobe Analytics) 

 

CERTIFICATES, LICENSES, REGISTRATIONS

 

None required.

 

 

Our home office offers outstanding amenities in a fun and rewarding workplace including:

• Pet friendly environment, bring your pets to work!
• A work-life balance and family events such as movie nights, art events and holiday festivals
• “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
• “Sit & Stay” Café serving fresh breakfast and lunch options
• Starbucks cart—productivity at its finest!
• “Lil’ Paws” learning center and onsite daycare facility
• Volunteer events with PetSmart Charities
• Learn more about #LifeAtPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/
• Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/
• Explore PetSmart Benefits here: https://benefits.petsmart.com/