Home Invites Members Groups Events Careers Videos News Photos Blogs Polls Forums Chat
Home > Blogs > Post Content

How to Become an Art Video Star (4059 hits)

HBCUConnect.com, my day job, is a major online web portal, and as such we are constantly in the stream of trends in web-marketing and fortunately are positioned to share with our audience ways to grow their businesses with said information. Mitchell Harper of BigCommerce recently penned a piece on "Mashable" detailing how companies can use YouTube to boost their brand SEO (Search Engine Optimization). Believe it or not, the first step is...Consider creating a YouTube channel. Harper offers: "Every video you post to your channel can be tagged and indexed, increasing the odds your brand name will appear in natural searches for keywords associated with yourArt business."

Follow these remaining steps to Art Superstardom:

Choose a clear, concise approach: Is your video instructional? Is it Biographical? Art News-related? Do you want viewers to "take action" after they see it?

Record a Video. List the top 3-5 points you want to make before turning on the camera. Marketing research suggests that the shorter the video the better, with an ideal length or around 2 minutes. The closer you can remain to the 2 minute range the better. At the end of the video, be sure to add links where your viewers can learn more about you, your art, gallery, event, or idea.

Optimize for VSEO (Video Search Engine Optimization). After uploading your stellar production to YouTube, enter a title, description and tags. Use the title phrase twice—at the start and at the end—to maximize its SEO impact. The front of the description should link to your site, followed by a paragraph that incorporates your key phrase in a natural and well-crafted way. Finally, add supporting words (Keywords: commonly used words used in online searches to help people find specific content, i.e. Art, Black Art, Painting, Graphic Designer, Art News, Art Video, Sketching, etc...) to your tags that will make the video easier to find, and be sure to repeat your key phrase.

Grow your audience. Sites like Facebook and Twitter are convenient for sharing YouTube content, but there are others. Be sure to post your video to BlackArtConnect.com where there is an already receptive audience to African American Art and Art Content. One "trick" is to post your content as a "video reply" to a related video, which gives YouTube context and creates a stream of viewers. Linkbacks to your video improve its relevance on searches. Once you hit 100+ views, Google typically starts showing it in search results for your key phrase.

Ready to Go! It's time to take action and get your shine on! Artists today must be willing to enact a strategic approach to snagging their 15 minutes of fame by making a splash on YouTube. Following these steps consistently can have dramatic results almost immediately. Now get creative!
Posted By: Daniel Moss
Thursday, May 20th 2010 at 3:42PM
You can also click here to view all posts by this author...

Report obscenity | post comment
Share |
Please Login To Post Comments...

More From This Author
Clark Atlanta Professor Vernon Clarke Presents The Highwaymen Project.
PRESS: Visions, Voices, Viewpoints and Victories Of African American Artists Opening Reception a Huge Success!
2010 Call for Submissions May 20, 2010
Forward This Blog Entry!
Blogs Home

(Advertise Here)
Who's Online
>> more | invite 
Latest Photos
>> more | add
Most Popular Bloggers
tanisha laverne grant has logged 24126 blog subscribers!
elynor moss has logged 3984 blog subscribers!
>> more | add 
Latest Member Activity
britnee mccauley just became a new member. 12:40AM
peter keppard just became a new member. 05:27PM
henry smart just edited his profile. 12:41AM
henry smart just became a new member. 12:10AM
peter myers just edited his profile. 03:06PM
breona rogers just became a new member. 11:49AM
quintin murphy just became a new member. 12:12PM
peter myers just became a new member. 02:27PM
bonnie bailey just edited her profile. 03:10PM
bonnie bailey just became a new member. 03:05PM
les martin just became a new member. 06:21PM
victoria sedwick just edited her profile. 03:03PM
>> more | invite friends