Social Media Marketing Manager
Nintendo of America About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/. Position Summary: The Social Media Manager will support Nintendo's merchandise marketing across owned social channels, with additional opportunities for involvement in hardware and software campaigns. Laddering into our Expanded Audience pillar, this role will strive to reach consumers beyond our core gamers by showcasing Nintendo as lifestyle brand. This person will work closely with our Nintendo SAN FRANCISCO and Nintendo NEW YORK teams, as well as our Strategic Initiatives department, who manage our product licensing. DESCRIPTION OF DUTIES - Engages with content creators to bring Nintendo products and initiatives to life while managing and executing tactics.
- Collaborates with the Communications team in celebrity marketing, identifying appropriate opportunities for the celebrity community to engage with Nintendo products in a way that drives affinity with defined target audiences.
- Manages external partners and agencies involved in executing short- and long-term initiatives on the earned and paid influencer program.
- Drafts and/or edits various materials, including strategic campaign plans, social copy.
- Manages collection and distribution of relevant game assets.
- Coordinates content shoots with internal partners and agencies to ensure content is both compliant and optimal for social use.
- Directs content capture and has the ability to produce content for quick turn publishing.
- Maintains tight communications with other marketing teams within Nintendo to ensure that new and ongoing projects are well understood and that cross-team opportunities are realized.
- Works in collaboration with counterpart leads/managers in Social Marketing, PR and celebrity team.
- As designated, may represent Nintendo as an official corporate spokesperson in an on-camera or in-person capacity; successful completion of training required.
SUMMARY OF REQUIREMENTS - Minimum of six years related experience in communications, public relations, influencer marketing or social media.
- Knowledge of best practices within digital marketing and online video.
- Experience managing budgets.
- Experience managing direct reports required.
- Strong writing and editing skills.
- Experience creating still and video assets preferred.
- Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent preferred.
Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role. This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.
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