Victoria’s Secret Boss Bets on a Radical Idea: Smartphones Will Fade
Leslie Wexner strode into the Victoria’s Secret store in his favorite mall here, a man in his element. Music pulsed, and around him were the fruits of a two-year revamp.
Sports bras had crowded out swimsuits. Comfy pajamas jockeyed with lacy lingerie for prime display space. A wall-size TV screen displayed strutting supermodels, a signal to the investors gathered there that the chain hadn’t lost its taste for s*xy theatrics.
Then the questions started: What about declining mall traffic? Where do you see online sales? Why aren’t you investing more in digital?
More Space
Victoria's Secret has added stores, even while other retailers are slashing outlets.
Continued: https://www.wsj.com/articles/the-boss-of-v...
Mr. Wexner in his office in Columbus. Photo: Ty Wright for The Wall Street Journal
Sports bras had crowded out swimsuits. Comfy pajamas jockeyed with lacy lingerie for prime display space. A wall-size TV screen displayed strutting supermodels, a signal to the investors gathered there that the chain hadn’t lost its taste for s*xy theatrics.
Then the questions started: What about declining mall traffic? Where do you see online sales? Why aren’t you investing more in digital?
More Space
Victoria's Secret has added stores, even while other retailers are slashing outlets.
Continued: https://www.wsj.com/articles/the-boss-of-v...
Mr. Wexner in his office in Columbus. Photo: Ty Wright for The Wall Street Journal
